EDUCATION B.S. Business Administration, Concentration Marketing (2011 – 2015) San José State University, San José, CA
SKILLS Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Audition, Illustrator), Frame.io, DaVinci Resolve, Familiarity with Sony and Panasonic environments and hardware, Project Management Software (Monday, Basecamp, Wrike, Asana, Airtable), YouTube and Social Video best practices, Motion Graphics and Traditional Animation, Google Suite (Sheets, Slides, Docs), Social Media Strategy and Analytics (Adobe Analytics, native social analytics), Social Platform Experience (Hootsuite, Socialbakers, Sprinklr), Video Production and Post-Production, Agency management, Workflow establishment My portfolio of works/demo reel are located here.
EXPERIENCE
Senior Video Editor and Videographer, Marini SkinSolutions (September 2023 - present)
● Helped to on-board Frame.io and DaVinci Resolve as part of the production workflow for the creative and marketing team
● Established best practices for video interviews and recording processes
● Created, resized and captioned over 50+ deliverables for organic and paid social media and digital video ads, saving over $100k in agency and freelancer costs
● Educated and collaborated with team on tools and equipment needs to create a sustainable internal post-production team (camera hardware, external storage needs, NAS) ● Implemented motion graphics on all social media assets and worked with designers to create assets that would be adapted for dynamic use
● Established best practices for video interviews and recording processes
● Created, resized and captioned over 50+ deliverables for organic and paid social media and digital video ads, saving over $100k in agency and freelancer costs
● Educated and collaborated with team on tools and equipment needs to create a sustainable internal post-production team (camera hardware, external storage needs, NAS) ● Implemented motion graphics on all social media assets and worked with designers to create assets that would be adapted for dynamic use
Video Editor, Biossance (November 2021 - February 2023)
● Spearheaded the Biossance Education (EDU) series, editing and delivering more than 10 videos to our internal Education team and the Sephora sales teams
● Established a video team handbook for the post-production process, beginning to the end, for Biossance
● Analyzed social media data from owned channels and competitors and presented findings to stakeholders for FY2022 content strategy
● Created, resized and captioned over 20 deliverables for organic and paid social media
● Established a video team handbook for the post-production process, beginning to the end, for Biossance
● Analyzed social media data from owned channels and competitors and presented findings to stakeholders for FY2022 content strategy
● Created, resized and captioned over 20 deliverables for organic and paid social media
Talent Marketing Manager/Video Editor, Adobe (October 2019 - October 2021)
● Created, edited, and animated over 30+ in-house videos in FY20, saving an estimated $70k - 100k in agency and freelancer costs
● Launched Intern Insider video series to educate audiences about our internship program, garnering over 100k+ organic video views on LinkedIn
● Established Talent Marketing Workflows for Campaign, Video, and Blog Requests
● Raised Glassdoor rating from a 4.1 to a 4.4 YoY through strategic solicitation and internal outreach methods
● Raised social media engagement by 28% year-over-year through creating a constant cadence of both owned and user-generated content
● Reported quarterly on key metrics and sentiment to global teams
● Optimized content on Adobe's Career and Diversity sites and other career channels such as LinkedIn, Glassdoor, etc.
● Launched Intern Insider video series to educate audiences about our internship program, garnering over 100k+ organic video views on LinkedIn
● Established Talent Marketing Workflows for Campaign, Video, and Blog Requests
● Raised Glassdoor rating from a 4.1 to a 4.4 YoY through strategic solicitation and internal outreach methods
● Raised social media engagement by 28% year-over-year through creating a constant cadence of both owned and user-generated content
● Reported quarterly on key metrics and sentiment to global teams
● Optimized content on Adobe's Career and Diversity sites and other career channels such as LinkedIn, Glassdoor, etc.
Social Media Specialist, BMC Software (April 2018 - October 2019)
● Rose LinkedIn global social media engagement from 0.6% to 6% YoY through content creation (video, GIFs, images, copy) and established cadence (social calendars)
● Collaborated with Media Production Team to record, create, and edit highly engaging on-demand and live video content
● Assisted in productions for C-level executives interviews, internal events and customer testimonial interviews
● Established a social media workflow request system for the company using BMC's ITSM tools
● Increased specific BU's engagement rate to 1% - 2% on LinkedIn, and developed and execute organic social media marketing plans across Facebook, LinkedIn, Twitter, and YouTube
● Monitored social media traffic and engage online audiences as appropriate
● Reported social media programs using Adobe, Facebook Insights, LinkedIn Insights, Twitter Insights, Adobe Analytics, and YouTube
● Collaborated with Media Production Team to record, create, and edit highly engaging on-demand and live video content
● Assisted in productions for C-level executives interviews, internal events and customer testimonial interviews
● Established a social media workflow request system for the company using BMC's ITSM tools
● Increased specific BU's engagement rate to 1% - 2% on LinkedIn, and developed and execute organic social media marketing plans across Facebook, LinkedIn, Twitter, and YouTube
● Monitored social media traffic and engage online audiences as appropriate
● Reported social media programs using Adobe, Facebook Insights, LinkedIn Insights, Twitter Insights, Adobe Analytics, and YouTube
Social Media Marketing Specialist, ASUS North America (April 2016 – April 2018)
● Generated content (articles, photos) for general audience to raise awareness and buzz of products and events
● Managed social calendar and social requests from internal stakeholders
● Assisted with communicating with agencies for social support or quarterly campaigns
● Implemented paid & organic social campaigns for Facebook, Instagram, Twitter, LinkedIn for engagement
● Create individual social campaigns for product launches, events, and more
● Monitored community health, report back to internal teams regarding trends, issues, and analytics for each social channel
● Oversaw seven social channels for ASUS North America/ROG North America
● Managed social calendar and social requests from internal stakeholders
● Assisted with communicating with agencies for social support or quarterly campaigns
● Implemented paid & organic social campaigns for Facebook, Instagram, Twitter, LinkedIn for engagement
● Create individual social campaigns for product launches, events, and more
● Monitored community health, report back to internal teams regarding trends, issues, and analytics for each social channel
● Oversaw seven social channels for ASUS North America/ROG North America