EDUCATION B.S. Business Administration, Concentration Marketing (2011 – 2015) San José State University, San José, CA
SKILLS Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Audition, Illustrator), Google Suite (Sheets, Slides, Docs), Social Media Strategy and Analytics (Adobe Analytics, native social analytics), Social Platform Experience (Hootsuite, Socialbakers, Sprinklr), Video Production and Post-Production, Agency management, Workflow establishment
EXPERIENCE
Video Editor, Biossance (November 2021 - February 2023)
● Spearheaded the Biossance Education (EDU) series, editing and delivering more than 10 videos to our internal Education team and the Sephora sales teams
● Established a video team handbook for the post-production process, beginning to the end, for Biossance
● Analyzed social media data from owned channels and competitors and presented findings to stakeholders for FY2022 content strategy
● Created, resized and captioned over 20 deliverables for organic and paid social media
Talent Marketing Manager, Adobe (October 2019 - November 2021)
● Raised Glassdoor rating from a 4.1 to a 4.4 YoY through strategic solicitation and internal outreach methods
● Launched Intern Insider video series to educate audiences about our internship program, garnering over 100k+ organic video views on LinkedIn
● Created, edited, and animated over 30+ in-house videos in FY20, saving an estimated $70k - 100k in agency and
freelancer costs
freelancer costs
● Raised social media engagement by 28% year-over-year through creating a constant cadence of both owned and user-generated content
● Established Talent Marketing Workflows for Campaign, Video, and Blog Requests
● Reported quarterly on key metrics and sentiment to global teams
● Optimized content on Adobe's Career and Diversity sites and other career channels such as LinkedIn, Glassdoor, etc.
● Optimized content on Adobe's Career and Diversity sites and other career channels such as LinkedIn, Glassdoor, etc.
Social Media Specialist, BMC Software (April 2018 - October 2019)
● Rose LinkedIn global social media engagement from 0.6% to 6% YoY through content creation (video, GIFs, images, copy) and established cadence (social calendars)
● Assisted in Agency Management of paid campaigns for search, social media, online display, video
● Established a social media workflow request system for the company using BMC's ITSM tools
● Increased specific BU's engagement rate to 1% - 2% on LinkedIn, and developed and execute organic social media marketing plans across Facebook, LinkedIn, Twitter, and YouTube
● Collaborated with Media Production Team to record, create, and edit highly engaging on-demand and live video content
● Monitored social media traffic and engage online audiences as appropriate
● Reported social media programs using Adobe, Facebook Insights, LinkedIn Insights, Twitter Insights, Adobe Analytics, and YouTube
Social Media Marketing Specialist, ASUS North America (April 2016 – April 2018)
● Generate content (articles, photos) for general audience to raise awareness and buzz of products and events
● Manage social calendar and social requests from internal stakeholders
● Assist with communicating with different agencies for social support or quarterly campaigns
● Implement paid & organic social strategies for Social Channels (Facebook, Instagram, Twitter, LinkedIn) for engagement
● Create social campaigns for product launches, events, and more
● Monitor community health, report back to internal teams regarding trends, issues, and analytics for each social channel
● Oversee seven social channels for ASUS North America/ROG North America
Social Media Marketing Intern, CKR Interactive (January 2016 - April 2016)
● Curated and created content for social media channels
● Communicated with C-Level executives for new social strategies, initiatives, and tools
● Generated reports and analytics to internal stakeholders