Organic and Paid Social Content

As a social media marketer, I've had to create several different assets for social channels such as social cards and headers, photos, gifs, and short-form videos. Below are a curation of some of the content I've created over the years from both the tech industry and the skincare industry.

Jan Marini Skin Research Social Media and Digital Ads (2023 - 2024)

During my tenure at Jan Marini Skin Research, I have had the priviledge to work on both organic and paid social media reels and content for our owned Instagram and TikTok alongside Massage Envy and Restore Hyper Wellness, two of our major corporate partners. These pieces of content I was the primary editor, and on certain projects (like the ones below) was the sole videographer and colorist.

Biossance Social Media Ads and Content (2022 - 2023): Year with Reese (organic) + Bestsellers Kit (paid)

Biossance put user-generated content (UGC) at the forefront of all of their social media channels. The ads below reflected the continued product ambassadorship with Reese Witherspoon (organic content) and our partnership with influencers (paid ad).

Year with Reese (Organic Social, 2023)

X-Mas Bestsellers Kit (Paid Social, 2023)

Silicon Slopes Tech Summit Campaign (2020)

Adobe helped to sponsor a leadership tract at Silicon Slopes Tech Summit 2020. Our goal was to raise awareness of Adobe's presence in Utah, position Adobe as an employer of choice, and to show our dedication to women in the workforce. As part of our social media strategy, we created content to announce our sponsorship and our two speaker sessions.

ASUS ZenBook Wavemakers Campaign (2017)

In partnership with Water.org, ASUS worked with an Oregon-based agency to produce a commercial for the ASUS Wavemakers campaign. The goal of this campaign was to raise awareness about the ZenBook, drive revenue and donations to Water.org, and to establish the ZenBook as a laptop of choice for creatives. Alongside the commercial, our Marketing team also curated pictures and organic content to use on our social media channels for Facebook, Instagram, and Twitter.

ASUS ZenFone Social Content (2016 - 2018, Evergreen)

One of ASUS' product priorities was the ZenFone series. Throughout my tenure at ASUS, I created much of the organic, in-house content for the ZenFone 3, ZenFone AR, ZenFone 3 Zoom, and the ZenFone 4 for Instagram, Facebook, and Twitter to help raise awareness of our mobile offerings and gain followership on those channels.

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